Football is America’s game. It’s also a game that requires perhaps the most important piece of sports equipment out there, the football helmet. The team at Xenith in Detroit is taking the responsibility of making the modern football helmet, and “controlling energy” very seriously, and they’ve succeeded by making the safest helmet in the game, the Shadow XR. After a significant investment in new technology and design they trusted the Pixlhut team to partner with their internal content and design teams to create the reveal video for their new helmet. Our goal was to create an exciting and informative piece to get the attention of anyone wondering… and we did.