New Corvette C8
Chevrolet Corvette C8 - “Inspired Design” Update
Car companies make updates to vehicles every year and release all new models, like the mid-engine 2020 Corvette C8. This means that last year’s assets don’t always represent this year’s product, and updates are needed. Jack Morton Worldwide called on the Pixlhut team to update an existing CGI auto show video called “Inspired Design” that highlights many of the Chevy models. Our team at created a 100% CGI replacement sequence at 6K resolution showing the beautiful new Vette in a wind tunnel.
Bendix
Pixlhut worked with Bendix Corporation to create a visual representation of their new iSense Brake Wear Technology.
Founders Mas Agave
Founders asked us to add a little life to the new Mas Agave Watermelon.
Heyday H22 Wakeboat
Heyday H22 Launch Animation
Wakeboats are an innovative way to create your own surf on demand. The Heyday H22 has the most standard features of any wakeboat in its class and Pixlhut created this video to highlight them.
It’s not enough to be able to render a video from supplied data. Problems arise with manufacturing data that stop average rendering houses in their tracks. With Pixlhut’s 3D surfacing experience we augmented the data for a perfect render. This animation, motion graphics and all, was created entirely in-house at Pixlhut.
Taylormade tapped Pixlhut once again, this time to create the launch video for their newly engineered, Speedfoam Air, featured on the new P•790. The Speedfoam Air organically growing and fitting into shape, along with the beauty and precision of the P790’s finish were of utmost importance. Our Pixlhut team created this video to showcase these qualities as flawlessly as the real thing.
Bayliner Element M17
Tige Online Boat Configurator
Complex Build and Price Configurator
Pixlhut produced a boat configurator for Tige, a high-end wake boat company. It allows their customers to build a fully customized boat online using a desktop or mobile device. Roughly 15,000 component images were produced for this 10 angle configurator. The total number of possible combinations pushes over one quadrillion.
Video Demo of Configurator
Our friends over at Bayliner Boats trusted us yet again to create another product launch animation of the newest addition to their Trophy series, the highly anticipated Trophy 24CC. To help bring the T24CC to life, we showcased it on complete 3D water to bring focus to it's rugged fishability. By also featuring the variations of increased storage space areas and cushion configurations we were able to provide something that would not be as easily achieved with straight videography.
Chevrolet Global Retouching
Here are a few samples of finished retouching for the latest Chevrolet Global projects including Trax, Diversity, and Bolt. Pixlhut has been retouching catalog images for years and has now become a trusted studio for Global retouching projects.
Harris boats came to us with some daytime photography they wanted changed into luminous nighttime shots of their luxury pontoon boats featuring LED accent lighting. With our retouching experience, we were able to deliver these “day for night” images while also helping them save by reusing their existing assets.
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Xenith Shadow XR
Xenith Shadow XR Reveal Video
Football is America’s game. It’s also a game that requires perhaps the most important piece of sports equipment out there, the football helmet. The team at Xenith in Detroit is taking the responsibility of making the modern football helmet, and “controlling energy” very seriously, and they’ve succeeded by making the safest helmet in the game, the Shadow XR. After a significant investment in new technology and design they trusted the Pixlhut team to partner with their internal content and design teams to create the reveal video for their new helmet. Our goal was to create an exciting and informative piece to get the attention of anyone wondering… and we did.
2022 Chevrolet
Bolt EV and EUV Retouching
Bolt EV / EUV Retouching
Chevrolet chose Pixlhut to retouch their new Bolt EV and EUV images to market their electric vehicles around the world. It was photographed by Jeff Ludes and art directed by Tammy Gumz of Commonwealth. The job had its challenges with bad weather, leafless trees, and half the normal production time but Pixlhut pulled it all together.
C8 Corvette retouching
C8 Image Retouching
Pixlhut retouched the first advertising images for Chevrolet’s amazing new mid-engined C8 Corvette. Alex Rank photographed with Mike Brooks of Commonwealth directing. We’ve been been tapped to retouch Corvette’s most critical imagery a few times now. This was the most interesting Vette project yet. Click through the Lightbox to view our retouching samples.
Daimler VR
Daimler VR Experience
Pixlhut created an immersive VR experience showcasing the Detroit Assurance Suite of Safety Systems featured on Freightliner’s New Cascadia.
Excerpts from the Daimler Freightliner VR Experience
“The Pixlhut team engaged with my team early in the development phase. Their ability to deep dive into the technical details of Active Brake Assist, Adaptive Cruise Control and Lane Keep Assist helped us put together a thorough and terse immersive experience that helped us present a complex idea in a simplest form.”
Sumanoharan Narayanan - Daimler’s Advanced Driver Assistance Engineer
“The entire Pixlhut process from concepting, storyboarding and production was outstanding despite the many content running changes that were taking place throughout the development stages.”
Greg Gusko - Daimler’s Detroit Communication Manager, Component marketing
Dodge Hellephant project
Dodge Hellephant
Because it was hand-built by Chrysler, there was no CG data on this restomod 1968 Charger. Pixlhut’s team painstakingly modeled the car from scan data, photos and measurements. The creative team then scouted for gritty locations, mocked up comps, and chose the look and feel for the project. The backplates were shot by light painting in downtown Detroit in the early hours. Renders were carefully matched to the environments, composited and retouched.
2019 Chevrolet Silverado Launch images
Launch Image Retouching for Chevrolet’s Flagship
Pixlhut’s retouchers worked with Commonwealth, editing and compositing Dana Neibert’s photography. The imagery has been used on billboards and a unique magazine slip cover campaign.
